Today i was able to attend Augmented Reality: is it for real and why should you care?, which was hosted by Sobel Media.
According to the Sobel Media website:
Augmented Reality may be new to your lexicon, but if you watch televised football, it’s already part of your weekend routine: the “1st and 10” line is a leading example of this emerging technology. From Esquire magazine to James Cameron’s blockbuster “Avatar,” technologists are redefining photo realism by integrating graphics from the screen with our real-world environments. Augmented reality blurs the line between what’s real and what’s computer-generated to enhance what we see, hear, feel and smell.
At our next event, we’ll explore and predict the business potential for Augmented Reality…from advertising to marketing, to entertainment and education…and beyond.
Augmented Reality is nothing new, however the barrier of implantation are what have kept the technology from flourishing, much like rise and fall of Virtual Reality, which i predict will be making a comeback soon. Through the use of opensource software such as the Flash based implementation of ARToolKit by the name of FLARToolKit, it has enable the experience to be accessible to Read more
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