The next phase of my project was to send the serial communication from my Arduino, over to Processing, which then would formulate a status update based on the button you pressed and send it over to Twitter. I’ve worked with several Twitter API’s in the past, so I decided to go with Twitter4J, the “J” in this case stands for Java, which works perfectly with Processing.

Bellow is an updated version of my previous Arduino coding. I plan on switching the status updating to the Processing side, instead of the Arduino side. If this where to be a real product, it would be easier to download a software update, then to have to reprogram the toy itself. I will add that to my todo list, once i get all the major Read more

Popularity: 11% [?]

I’ve been spending a lot of time using twitter, so thought i may as well create a quick little app for changing my status. I’ll be implementing this in a couple experiments that i am going to be working on in the near future. For now, here is a quick little interface for you to tweet me or anyone else.

Unfortunately my company will not allow be release this source yet…

Popularity: 1% [?]

I was listening to discussion on this topic which has been getting more attention with social media outlets such as Twitter, Facebook, etc. Companies may be under the impression that they own their brand, however brand is not concrete, so how could it be owned? It is like saying I own my wife’s love or I own my coworkers friendship. Brand is nothing more then a series of actions in order to influence the perception of your audience, much like love or friendship. So I believe that companies are held accountable by their actions, yet it is up to the audience to react to the action. This action and reaction is what molds the brand and identity of the company. So although no one may “own” the brand both the audience and company help mold it collaboratively.

With social channels such as Twitter, this “action and reaction” brand development has the opportunity to grow or tumble at enormous proportions. Companies need to embrace this new way of relaying their message and listen to analyze audience reactions. There is nobody that could express your audiences perception of your brand then the audience itself.

Popularity: 1% [?]